Miscellaneous / 08.08.2010

By Azhar Ali Khan A slogan is a sort of battle cry which usually carries in it an appeal to sentiments of a particular group of people and the repetition of this battle cry is intended to arouse people into taking a certain desired action. If the slogan is well-worded, short and sweet and easily pronounceable, its appeal becomes more effective. But for the people to take the desired action, it should be physically possible and, invariably, the slogan has to be backed with some force. When they say “Buy British” in England, it works because almost every article of daily use required by an average person in England, or anywhere else for that matter, is ‘made in England’, and it is physically possible to ‘Buy British’. But even in England, when Japan dumped in the East End of London ready-made shirts at 6/- per dozen...