Language/Meaning / 21.05.2019

By Anjum Altaf There is something intriguing about the use of script and language in Pakistan that is crying out for an explanation. My observations of the phenomenon began in the metropolis before being extended to small cities and rural towns in the Punjab but the story is more interestingly narrated in the reverse order. Next time you are in a rural town in the Punjab raise your eye-level from the cell phone to the shopfront and you shall see virtually all the shop signs in the Urdu script. This is to be expected as very few people in such places can read English. But look again -- almost every sign is a transliteration into Urdu script of an English name. The most humble khoka is a ‘Cold Corner’ or a ‘Jus Shop’ written, of course, as pronounced in Urdu -- kaarner for corner and shaap for...